A software tool for Generating Thousands of Long-Tail Keywords.
Use Keyword Researcher to discover high-value keywords from Google AutoComplete, Organize CSV files from the Google Keyword Planner, and write SEO-Optimized Articles for your website.
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Searching for "Long Tail Keywords" just got much easier with "Keyword Researcher Pro!"
Have you ever wondered how to find Long Tail Keywords for your website? When you use Google, you may notice a little drop-down box that represents their attempt to predict what you're about to type next.
For example when I type the phrase "How does a website..." then Google assumes I might be looking for:
- How does a website make money
- How does a website work
- How does a website find my location
- How does a website server work
- how does a website help a business
These are some interesting keywords...
Wouldn't it be great if there was a way to save all these keywords--so we could add them to our website content?
Well that is where Keyword Researcher comes in!
Keyword Researcher is an easy-to-use Keyword Discover Tool. Once activated, it emulates a human using Google Autocomplete, and repeatedly types thousands of queries into Google. Each time a partial phrase is entered, Google tries to predict what it thinks the whole phrase might be. We simply save this prediction. And, as it turns out, when you do this for every letter of the alphabet (A-Z), then you're left with hundreds of great Long Tail keyword phrases.
Do you need to Organize Keywords and Import CSV Files from the Google Keyword Planner?
Would you like to manage keywords, and article content? Planning a Web Content Strategy?
If you have ever used the infamous Google Keyword Planner, then you need to check out Keyword Researcher! And, get ready to say goodbye to the tedium of manually manipulating CSV files--in complicated Microsoft Excel spreadsheets.
Our app was built by Internet Marketers, for Internet Marketers.
It was designed (from the ground up) to be an all-in-one SEO solution--that allows you to manage both your keywords and website articles.
- Need to manage thousands of keywords?
- Need help writing SEO-Optimized website articles?
- Want to organize an entire SEO website?
Then read on, and get ready to turn confusing keyword data into valuable information.
As Internet Marketers, we all understand the value of working with clear and concise keyword data. If you've ever done any SEO at all, then you're already familiar with the Google Keyword Planner--Google's amazing keyword tool that spits out heaps of great keyword data. It's the "first-stop" for ANY online SEO marketing campaign.
You've probably downloaded CSV files from the Keyword Planner, and perhaps worked with them in a spreadsheet program like Microsoft Excel.
- Perhaps you've tried to separate the good keywords from the bad keywords.
- Perhaps you've tried to organize your keywords into logical groups.
- Perhaps you've tried to create SEO-optimized documents for your website, and found that, squeezing all these keywords into your articles can be a bit tricky.
And that's where the problem starts!
For years, I spent hours doing manual Keyword Research with various keyword tools. This was eating up a lot of valuable time! Trying to sort, segment, and make sense of a list of a thousand keywords takes forever. Not to mention, trying to organize this data into a concise keyword research report that would make sense to a client.
If you've ever spent five minutes trying to sort keyword data in Microsoft Excel, then you know how difficult working with large keyword lists can be!
Keyword Researcher can turn a list of thousands of keywords, into an actionable SEO Strategy. We designed it to make the entire SEO process flow smoothly--from keyword generation, to content publishing, and all the steps in between. We've tried to think of everything!
Keyword Researcher is free to try out! So click the above download button to get the free trial version today!
The 6 Foundational Steps of SEO
This is where Search Engine Optimization begins.
Gather Keyword CSV Files
Remove the Junk Keywords
Search for the Good Keywords
Organize the Good Keywords into Article Groups
Type the Good Keywords into your Article
Publish Your Content
Step 1: Gather Keyword CSV Files
In this step, you start by gathering a bunch of CSV files from the infamous Google Keyword Planner .
Now here's the tricky part: These files need to be merged into just one file. Also, the same keyword might often appear multiple times in multiple CSV files. So you'll need to remove the "duplicate keywords" too.
With Keyword Researcher, this is easy. Simply drag the CSV files into the app, and all of your keyword data is sorted for you. Duplicates are removed. And the incoming keywords (that you have "blacklisted" in the past) will, of course, be blacklisted again. So they won't interfere with your project.
Step 2: Remove the Junk Keywords
Many of the keywords that you download will not be pertinent to your current project. So you'll have to delete them. But simpy deleting them is not enough. Because when you download more CSV files later, these files might also contain the same keyword.
That's why, in Keyword Researcher, you can "Black List" keywords.
This means that the keywords that you DO NOT want, are maintained in a seperate list. So you never have to delete a keyword more than once.
Step 3: Search for the Good Keywords
After you've removed the bad keywords, you still need to find the good keywords! i.e. the keywords that are most pertinent to your current project goals.
With Keyword Researcher, we've added a complete array of searching functions. Notice in the movie on the right, how the user is able to enter "logical expressions."
For example, you can search for all the keyword phrases that contain the word "carb" and the word "diet."
This makes finding the best keywords easy!
Step 4: Organize the Good Keywords into Article Groups
Not all of your keywords will go on every page of your website. Your keywords must be grouped into logical categories.
This is called "laying out a Content Strategy."
With Keyword Researcher, you can create Categories, Articles, and Paragraphs. And to sort your keywords, you simply drag them into these groups.
Step 5: Type the Good Keywords into your Article
Now that you've managed to find the best keywords for your project, you need to actually get them into your article content.
When you click the Highlighter Icon in Keyword Researcher, the app will examine your content, and show you where the keyword appears.
It will even tell you if your keyword appears in the four most important SEO article locations: the Title, Slug, Meta Description, and Content area.
Step 6: Publish Your Content
Once your SEO-Optimized content is finally done, you have to somehow get it published to the Internet.
Fortunately, Keyword Researcher can generate native WordPress XML files. Meaning, with the push of a button, you can import a complete set of website articles, right into your WordPress database.
Keyword Researcher Screenshots
Yes, this is what Keyword Researcher looks like.
Table of Contents
|What are Long Tail Keywords?|
|How to use Long Tail Keywords.|
|Understanding Search Volume.|
Long Tail Marketing Strategy
What is "The Long Tail?"
So what is this "Long Tail" concept you keep hearing about? Well, the term "Long Tail" was coined by Wired Magazine editor-in-chief Chris Anderson and described in his famous 2004 article of the same name. In this piece, Anderson described how emerging business models would come to appreciate the importance of "micro niches"--sub-markets of consumers who were purportedly hungry for fringe goods and services. Such fringe groups (when taken in total) may actually outnumber the segment of mainstream consumers pursuing the best-selling products.
This is a curious discovery. Because traditionally, such consumers were often considered irrelevant. There were never enough customers to warrant the cost of marketing to them, and producing the "nichey" goods they desire. However, some industries (particular those that produce "digital goods") have found ways to cater to such groups. Netflix is an oft touted example of a business that is successfully incorporating the Long Tail. As the number of movies in Netflix's library grew from 4,500 to 18,000, the top 500 movies in the library went from constituting more than 70% of demand, to less than 50% of demand.
This statistic reveals the eclectic tastes of the average moviegoer. When taken in total, the demand for the more obscure films matched the demand for the best-sellers.
So a Long Tail Marketing plan typically involves the identification of a set of smaller markets on the fringe of a larger market. And then devising a marketing strategy to notify a large body of potential customers that such "hard-to-find" products are actually readily available.
How Internet Marketers use the Long Tail
In Internet Marketing and Web Content development, someone who is said to be "going after the Long Tail" is typically one who has aligned their on-site content creation (and off-site backlink creation) strategies, to incorporate Long Tail keyword phrases.
Long Tail keywords vs. normal keywords
So how do you know if you're looking at a Long Tail? SEO guys often mistakenly use the phrase "Long Tail Keyword" to refer to keyword phrases that are simply made up of several words. For example, the phrase "digital camera" is searched for around 160,000 times per month. But the phrase "how to build a camera dolly" only gets 58 searches per month. The latter phrase looks longer than the former phrase. And hence is often called a "Long Tail keyword." But the word length of the keyword phrase itself is not the element that makes a keyword a "Long Tail keyword." Indeed, a shorter keyword phrase, may also reflect a fringe niche market, and hence, could also be considered a Long Tail keyword. The phrase "Jerry Garcia ties," for example, only consists of three words. And yet Garcia's band "The Grateful Dead" is typically associated with fringe consumers.
Internet Marketers are sometimes put off from chasing Long Tail keywords when they notice their relatively low search volume--as reflected in the Google Keyword Planner. A Long Tail keyword will typically reflect a mere double-digit search volume, and often, the keyword is not displayed in Google's tool at all.
So what do you do when this happens?
What is the minimum amount of searches you'd go for?
- First, you must remember that individual Long Tail keywords will have a lower relative search volume by definition. But because of this, they are almost always associated with lower competition as well. Hence, though the amount of traffic garnered per keyword will be decreased, the amount of effort needed to rank is also lessened.
- Second, recall that when you pursue a strategy in which you target the Long Tail, you usually never target just one keyword. Rather, you will be chasing hundreds (or thousands) of "nichey" keyword phrases, in the hope that, when taken in aggregate, this mass of "fringe content" will actually bring in a similar amount of traffic to a more mainstream (and more competitive) market pursuit.
- Third, we must also note that the database used by the Google Keyword Planner, is not the same as the one used by Google Autocomplete. The criteria for a keyword to enter the Google Autocomplete database is not known. But whatever the number of searches is, we know that it is well above zero. Since, obviously Google cannot put every keyword in the universe into their Autocomplete database.
So how low should you go?
What is the lowest search volume keyword you should go for? What is your personal "minimal search volume threshold?"
The answer to these questions is entirely dependent on the particulars of your niche and your current website standing. If you are truly aware of the needs of your target demographic, then I think you can merely "eyeball" a list of Long Tail keyword phrases, and determine if the phrase will convert readers and add value to your website, or not. If you see an idea for a valuable piece of content, the ancillary searches that might be garnered, go far beyond what any keyword tool can tell you.
SEO and Long Tail Content Optimization
Once you have your keywords, what do you do with them? If you're new to keyword-based content creation, you may be used to only targeting the two-word and three-word phrases that the Google Keyword Planner is quick to show you. But Keyword Researcher users might be surprised by the sheer volume of longish keyword phrases that the tool reveals to you.
So where do you put all these keywords?
1. Keywords in Article Titles
Some of the keywords you'll find on Keyword Researcher, are actually pretty good for complete article titles in and of themselves. For example, "question style" keywords like "how does a camera lens work" can simply be used as your article title verbatim. If the keyword phrase itself addresses a question that you think your readers can get value from, then, you might just want to use it exactly how it is.
2. Keywords in Article Subtopics
So then we have other keywords which are not exactly complete sentences. Like the keyword "convex camera lens." So for keywords like this, you usually wouldn't make an article title with merely those three words. But, if you had a website that sold convex camera lenses, then, making a page that featured this keyword might be exactly what you'd do. Wikipedia, for example, has an article on camera lenses and this phrase appears as merely a subtopic of the primary "lens" article. So a person could also consider using this phrase as merely a subtopic as well.
3. Keywords in Incoming Anchor Text
So the third usage of keywords is of course in your off-site content--as incoming anchor text in your backlinks. One technique in backlink content creation is to attempt to vary your incoming anchor text, in an effort to make your backlink profile appear natural. Some SEO's have debated whether or not the act of using the same keyword anchor repeatedly, alerts Google to the notion that you are trying to game their search engine results page.
Also in debate is whether the act of dramatically varying your anchor text has any beneficial effect at all. Pragmatically speaking, would a guy who had a backlink profile that consisted of lots of highly varied Long Tail Keywords, somehow be "safer" than a guy who just paid his outsources to only point the keyword "pink digital camera," at his website? You would assume so.
But either way, if you're trying this strategy then, Keyword Researcher will definitely give you lots and lots of keyword variations to use as anchor text.
How will you use
Let's list a few ways you might
use the app in your business.
Plan a Content Strategy with Keyword Researcher?
Turn unorganized keyword data into real, actionable content.
Table of Contents
Content Strategy Basics
Create and deploy keyword-optimized content.
1. What is a Content Strategy and why is it important?
If you've ever wondered how Google is able to find the best webpage for your search query, the short answer is this:
They compare the words you type, with the words that appear in their database of all the websites of the Internet.
Basically, Google has downloaded the text of almost every website in the world. And they have organized these sentences into a large database. So, when you search Google, their computers crawl through this database and fetch the URLs of the websites that contain your search words.
This is, of course, an overly-simplistic summary of what's really going on. Search engines are much more sophisticated these days, and the mere presence of the word on the web page is only one factor in determining search rank.
Still, you can see why SEO (Search Engine Optimization) is taken so seriously. Because, in the least, a web page that does not contain the user's keywords, is less likely to actually be about the user's keywords.
So when we refer to the creation of a "Content Strategy," this typically entails the development of a group of keyword-optimized information articles.
- First, the SEO guy (sometimes pretentiously called the "Content Strategist") will examine a body of keyword data, and select the keywords which he feels are conducive to the marketing of the product that the website caters to.
- Then, a lot of time, money, and effort are attributed to "Content Writers" ("Content Developers") who create articles that satisfy (or partially satisfy) the spirit of the user's search query.
Such content is created for a couple reasons:
- In a product-based web business model (e.g. a company selling baby toys or video courses), the site owner hopes that a visitor will serendipitously stumble upon his website, and, will be so impressed by the images, video, or content that he will ultimately become a paying customer.
- In an advertising web business model (e.g. a magazine or blog), the site owner hopes to attract as many visitors as possible to his website. Because he knows that some percentage of these visitors will view an advertisement or (even better) click on an ad. The more clicks our site owner gets, the more money he makes.
2. Finding Keywords
Of foundational importance in the creation of a content strategy is the generation of list of keywords that people are actually searching for on the internet. This usually means starting your journey at the infamous Google Keyword Planner and typing various "seed keywords" into its search box.
If you're not familiar with the Google Keyword Planner, it's a web interface (owned by Google of course) that allows you to download a body of keyword data (in the form of CSV files). These files contain a wealth of important information like:
- The Keyword Search Volume (The number of times the keyword is queried per month)
- The Keyword Cost-Per-Click (The approximate amount that an Adwords publisher is paying--when his ad is displayed for this keyword.
So you can see why this information if valuable. Because, thanks to the Google Keyword Planner, we can actually see:
- What types products or services people are searching for
- The exact phrasing that people are using to search for products or services
- And, how many people are searching for these products or services
Working with a large batch of CSV files from the Google Keyword Planner can be tricky. And that's why Keyword Researcher was invented. It takes in all this great keyword data, and consolidates it into workable database.
3. Selecting the right keywords for your website.
So how do you know which keywords to use?
This is one of the most difficult questions in SEO. And the answer is different for every business model.
Simply put, you should use keywords on your website that are conducive to the marketing of your product or service. Ultimately, the keyword-selection task is much easier if you have a deep understanding of your target demographic--prior to ever sitting down to look at a keyword spreadsheet.
But once you've gathered all your keywords together, it is sometimes best to try to "put yourself in the shoes" of the person who has just typed this phrase into Google.
You might start out by asking yourself:
- Does the product or service I sell solve this person's problem?
- Am I the answer to this person's question?
- Do I personally know how to answer this user's question?
- Can I ascertain what this user is looking for, based on the keyword phrase itself?
- Can I create content for this query that will leave the user satisfied that they have completed their search successfully?
- Do I have experience with people asking this question?
There is, of course, no perfect algorithmic method for deciding which keywords you will ultimately target in your web content. So if you're just starting out in your Search Engine Marketing efforts, you might want to start small. Simply pick a dozen keywords and create a few articles that genuinely cater to the searcher's needs.
4. Plan a Content Strategy and Cluster your keywords.
After you've chosen a batch of keywords to target, it's time to assign these keywords into distinct article groups.
Typically, a few keywords will pop out at you, and you'll notice that they are similar enough, such that they'd fit nicely together into the same article.
Consider, for example, the following list of keyword phrases:
- how to organize keywords
- organize keywords for a website
- arrange website keywords
- keyword organization
- Keyword Researcher software
Now it should be pretty obvious that such keywords should be clustered together and placed into one article. (Namely, the article you're reading right now.)
There wouldn't be much utility in fracturing this little keyword group into five individual articles! Rather, it is in my interest to simply make sure I cover "the letter and the spirit" of these five keyword phrases on this one web page.
The keywords in the above example are pretty easy. But, the subjective and stylistic nature of Content Strategy Planning becomes apparent when the keyword phrases are more ambiguous.
Take for example the phrase "web content writing." Now at first glance, it may appear that my web page may satisfy the commercial intent of this searcher. Helping people write web content is exactly what Keyword Researcher does!
But if we dig into this phrase a bit more, we'd probably find that the majority of people who type in this phrase are looking to either:
- hire a web content writer
- get a job as a web content writer
- or to simply learn more about web content writing itself
It is unlikely that most of these searchers would be interested in actually purchasing Keyword Researcher at this time.
Hence, it would not be in my interest to actively pursue the keyword phrase ("web content writing") in my on-site and off-site content marketing efforts.
It would be much more beneficial for me to angle the content of this web page toward keywords that are more reflective of a person who is actively seeking a keyword organization app.
In any case, this is the thought process you must go through with each keyword you choose for your website. If you're familiar with your target market, then this task usually goes pretty quick. You should be able to glance at most keywords, and decide (in a couple seconds) if the keyword is (or is not) conducive to the marketing of your product.
When this part of the content planning process is done, all of your keywords will be arranged in nice little clusters (sometimes called "Keyword Groups"). And then it's time to start thinking of some article titles.
5. Create your article titles
Every internet document is indeed just that--a document. And all documents need a title.
So your next task is to create a unique title for your web document. This is an important step, because the document's title sets the theme for the entirety of the content. And is the most important single SEO element on the page.
As you glance at any given keyword group, you'll find that they often lend themselves to the creation of a rather obvious title. Consider this group:
- low carb snack foods
- best low carb snacks
- no carb snacks
- low carb snack recipes
Right away, we can see that we're going to be using the words "low carb snack" in our article somewhere. And this is the point where your copywriting skills come into play. We'll need to create a title that encapsulates most of our target keywords, and yet also has an alluring ring to it.
Creating a psychologically alluring title is important--because search engines will rank our document (in part) based on how many clicks the title is getting--relative to other articles on Google's Search Results Page (SERP). Hence, a title that has some stylistic panache, will (in theory) ultimately rank higher than a title that doesn't have anything eye-catching about it.
So, instead of just titling our document "Low Carb Snacks," we might try something like this:
"10 of the Best Low-Carb Snacks that you can make in 10 Minutes!"
6. Write your article and use your keywords in the article content.
Now that your keywords are arranged in logical groups, and each group has a unique article title, it's time for the hard part... You have to actually write something.
It is very easy to let the keyword data hinder the creative writing process. So be wary of this. Keywords can be very distracting and you don't want to let all this data hinder your writing efforts.
So let the keywords merely act as the locus for your article theme. Just casually glance at your keywords before writing. And then craft your articles into a useful web content article. An article that you know will be beneficial to your target demographic.
Then, once the writing process is nearing completion, that's when you pull out your keywords. And you carefully "pepper in" your keyword phrases into your article content. This usually involved merely replacing an occasional word, or adding additional headings between paragraphs.
It's easy to tell if all your keywords are reflected in your article content with Keyword Researcher. Because, as you type your content into the Keyword Researcher article text editor, the article's associated keywords will change color.
- The color green means that the whole keyword is in the article.
- The color orange means that portions of the keyword phrase are in the article.
- The color black means that the keyword phrase hasn't been used in the article yet.
So you can see how this is particularly useful when creating article content. Because Keyword Researcher is constantly watching your document while you type, and it visually depicts your keyword's location in the article content. So it's an essential tool if you're in the business of creating SEO-optimized (keyword-rich) documents.
Yes, these are real pictures of real human beings who
really like Keyword Researcher.